An online editor creates content and prepares it for publication on the Internet. This usually involves texts. However, multimedia content such as videos, images and graphics are also an important part of the work of online editors. Online editors can work for media, companies or institutions.
Online editors write and edit articles for the Internet. They can either work for media such as newspapers, magazines or TV stations and prepare their content for the Internet as a supplement. They can also research and create content exclusively for the Internet, for example, when working in independent online editorial departments or as editors for companies.
As in traditional journalism, online editors research, write and edit articles. But reading behavior on the Internet differs from that in traditional media. For example, Internet users skim content on the Web for specific information and stick to visual anchor points such as subheadings and images. In addition, the ranking in search engines plays a decisive role in the success of websites. For these reasons, different rules apply to writing web texts than to writing texts for print media.
Good web texts are:
- unique (unique content)
- well structured and clear
- consisting of short sentences
- clear and understandable
- multimedia and interactive
- written for the reader
- optimized for search engines like Google.
Thus, good online editors place relevant keywords in the right places of a text – in the headline, the title and the meta description.
Requirements for online editors
Working as an editor on the Internet is more technical than working in an offline editorial office. Of course, knowledge of journalism and copywriting is also essential for online editors. But there are other prerequisites as well:
HTML skills: HTML is the standard markup language of the Internet. It stands for the uniform formatting of texts. In order to make texts clearer, online editors should be familiar with the most important tags (headings, paragraphs, links, lists, etc.).
Dealing with content management systems: Familiarity with content management systems (link to post) is necessary to incorporate editorial articles, images, and videos into an online presence. Common CMS systems include Typo3, Drupal and WordPress.
Knowledge of search engine optimization: In order for websites and their content to be listed higher by search engines, there are special search engine optimization options. These include the inclusion of relevant keywords in the appropriate frequency and the filling in of metadata in the content management system.
In addition to the aforementioned skills, know-how in website design, image editing and social media is also an advantage for online editors.
According to a survey among editors on the topic of “Journalism 2020,” the majority of journalists assume that a large number of daily newspapers will no longer be published and that print will drastically lose importance. Against this background, it is becoming increasingly important for editors to adapt to the demands of the Internet. Online editors have the best prerequisites if, in addition to writing good web texts, they also have HTML skills, SEO knowledge, experience with content management systems, and routine in the creation and visualization of multimedia content.
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