Cookies

Cookies are short texts that are exchanged between the server and the browser. Websites thus store relevant information in the Internet browser of the person doing the research, which can then be retrieved at a later time.

Instead of delicious cookies, in the online environment we are dealing with data records in the case of cookies. Like the crumbs of the popular cookie, however, these are also very small. Cookies are placed in the user’s browser so that the web server can link requests with each other and assign the respective user or device – be it a computer, a tablet or a smartphone.

When a website is called up, the cookies therefore land in the user’s browser. The operator of the respective website stores information locally by sorting a file in .txt format in a browser directory. This text file is composed of a name and the text value, a randomly generated number. It gives the user an identity – with the aim of recognizing him with it. The whole thing works as follows: If a user accesses a previously accessed page again, the browser selects the cookies that are noted with the same domain as the web server. Then the cookie data – regardless of the file type – is sent back to the original web server. This transmission takes place via http or a scripting language such as Java. On the next visit, the user can be identified to the website. At that moment, the server recognizes whether there is a corresponding cookie and sees what information is recorded in it.

If cookies are used properly, they make surfing the Internet convenient. Viruses or Trojans, on the other hand, called malware – malicious software – are programs that want to infect hardware or software by performing harmful functions. That is why it is essential to protect computer systems.

Storing and managing – the purpose of cookies

The purpose of a cookie is to provide information about a current request intended by the Internet user and to collect important information from certain inputs or the duration of a visit. Or, to put it another way: a cookie is assigned to a specific transaction – and thus helps to identify or locate data. The goal: Sites want to be able to “remember” the visits of certain users or their search habits. The browser sends the information back to where it came from. It is important to note that cookies only apply to one domain.

Whether it’s settings on websites such as login data, the shopping cart in an online store, or more comprehensive user profiles for companies: cookies make the user a bit more transparent, but also make searching the Internet easier and lead to operators being able to optimize their offerings in the interests of users. Companies and store operators naturally perfect this with a view to personalization or product search. For site visitors, it is often not at all apparent what information is actually stored and what exactly happens to their data. Nor do they know how long the cookies remain on the computer. In any case, a combination of login data and cookies can lead to exact customer profiles being created and stored in corresponding databases. In addition, cookies help protect search engines from fraud and abuse.

Good cookies or bad cookies?

When it comes to cookies, it all depends on how they are handled. The intention behind cookies is not bad per se: they make surfing the net easier by storing data so that the user does not have to enter it again and again. This saves constant logging in – even during a session.

Browsers can block certain cookies – including those that come from third parties and want to use data for advertising purposes, for example. In addition, users can set their own browsers to automatically delete cookies after each session. Otherwise, they are usually stored for a long time and document the user behavior from A to Z. If all users knew what the cookies were used for, surely not many would agree to their use in good conscience.

Session cookies

With session cookies, users play it safe because they are only active for one session in the browser – or until the moment the user shuts down his computer. With persistent cookies, which are much more common, users can expect to stay for months or even years. The website operator sets the expiration date – but the user can delete the cookies.

Safe surfing

Cleaning up made easy: Cleaning programs such as CCleaner help to regularly clear the browser directory of cookies. In addition, settings can be defined in the browser itself and cookies can be activated or deactivated at any time.

Caution is advised with tracking cookies: with the help of these cookies, which comprehensively store surfing behavior, companies and also hackers can gain access to personal data – for example, to the bank account. Of course, this does not only support the user, but also represents an increased risk or even a threat. Companies also like to work hand in hand in this regard, and there are corresponding advertising networks for this purpose. After all, they want to be able to track what intentions and preferences potential customers had on comparable sites – with the help of tracking cookies that can read information from other sites with the same advertising marketer. So third parties like advertising companies can also set cookies. However, in the wake of the GDPR, third-party cookie use seems to be declining and tracking cookies are basically becoming rarer Finally, cookies can no longer be used without consent.

Cookies and the GDPR

The so-called Cookie Directive, which was adopted in 2009 and regulated the handling of cookies at EU level, was replaced by the EU General Data Protection Regulation in May 2018. The new regulation applies uniformly to the countries of the EU. This is accompanied by the fact that the explicit consent of the user is now required with regard to the use of cookies. Thus, it is no longer possible for website operators to create a personal user profile without further ado. Mere information on the subject of data protection and cookies is no longer sufficient. A cookie notice text that pops up on the first visit to a page is the sought-after and practiced solution. It is placed very prominently on many pages and the user must actively confirm it with a click. At the same time, however, this notice also gives the impression that more cookies are being set. However, this is not the case. After all, the use of cookies has been common practice since the early 1990s – until then, of course, not so obviously.

One thing is certain: Cookies can be used to record the surfing behavior of users. This is because they help to identify the user, which has both positive and negative aspects.

SEO-Content ✔️ Blog Content ✔️ SEO Content Writing ✔️ Article Writing ✔️ E-Books ✔️

Recipe for success for international SEO texts

Recipe for success for international SEO texts Why do I need international SEO texts? The internationalization of one's own business holds great potential. Especially for industries that are subject to high competitive pressure in the German market, foreign countries...

White Hat SEO

White Hat SEO White Hat SEO is the term used to describe all search engine optimization measures that are based on the rules of the search engines. The opposite of White Hat SEO is Black Hat SEO. In online and search engine marketing, it is important to avoid methods...

Thin Content

Thin Content Thin content is the term for "thin" digital content that offers the user little or no added value. Officially, Google rates websites as irrelevant and thus as thin content if they do not meet the requirements of the Webmaster Guidelines. The term Thin...

Search Engine Advertising (SEA)

Search Engine Advertising (SEA) Search engine advertising (SEA) is a subsection of search engine marketing and is therefore part of online marketing. Search engine advertising covers the area of paid advertisements that are primarily displayed on the results pages of...

Snackable Content

What is Snackable Content? Snackable content refers to texts, videos, images or other content that is particularly easy to consume. Due to its simple design, this type of content is usually used for entertainment purposes. Snackable is based on the English term snack,...

SERP

What does SERP mean? SERP is the abbreviation of Search Engine Result Page and refers to the pages where search results are listed in search engines like Google. Ranking in SERPs is essential to the success of websites. Website operators want their offers to be...

Semantic Search

Semantic Search Semantic search is a method by which the algorithms of search engines such as Google can draw conclusions about the user's intentions or objectives. To do this, they place the components of the query in context with one another and analyze the...

Seeding

Seeding Seeding is the planned distribution of content on the Internet. To do this, the content creator contacts thematically relevant influencers in a targeted manner in order to persuade them to distribute his content further. The influencers use their own networks...

Search Term

Search Term In online marketing, "search term" refers to the word or words that users enter in a search engine such as Google to find content related to that term. Search terms play a central role in online marketing because the keywords that are crucial for...

Robots.txt

Robots.txt The robots.txt is a text file that is important for indexing website content. With the file, webmasters can specify which of the subpages should be captured and indexed by a crawler such as the Googlebot and which should not. This makes robots.txt extremely...

Return on Investment

Return on Investment The return on investment (ROI) puts the profit in relation to the capital employed. The return on investment is one of the most important key figures in business administration, marketing and controlling. The ROI provides a statement about the...

Retargeting

What is Retargeting Retargeting, often referred to as remarketing, is an online marketing tool. In this process, Internet users who have visited a certain website or clicked on a certain product are addressed with targeted advertisements on their way through the web....

Responsive Content

Responsive Content The term "Responsive Content" describes website content that adapts to the individual characteristics of the website visitor. In this way, users of a website see different content depending, for example, on which device they are using, how often...

Referral-Marketing

Referral-Marketing Referral marketing is a form of recommendation marketing that is actively initiated by companies. Existing customers of a company recommend a product or service, e.g. to their family or friends. The company usually offers an incentive or reward for...

RankBrain

Rank Brain RankBrain is a part of Google's algorithm that is used in processing search queries and determining SERPs. However, RankBrain is not just any piece of the algorithm, but a subsystem that contains the first beginnings of artificial intelligence and can...

Product description

Product description Product descriptions are texts that explain the features and characteristics of products. As a rule, product descriptions are used in web stores and serve to inform potential customers and reinforce their intention to buy. The e-commerce industry...

Plagiarism

Plagiarism If someone else's intellectual property is taken over and passed off as their own work, this is known as plagiarism. This can be, for example, texts, images or melodies. Often, plagiarism is a violation of copyright law, which protects personal intellectual...

Pillar Content

Pillar Content Pillar content is a content marketing strategy that intelligently structures central content and secondary content. The basic content is the actual pillar content, around which topic clusters are grouped. The long-term effect of this approach is the...

Panda (Google Updates)

Google Panda Google's Panda Update describes a series of algorithm changes with which the search engine provider reorders its search results. The Panda Update first appeared in 2011 and, according to Google, is primarily intended to address the quality of content on...

Outbound Marketing

Outbound Marketing Outbound marketing is often referred to as the traditional form of advertising. Here, the advertising company contacts the target group directly and provides them with an advertising message. The difference to inbound marketing lies in the...

Onpage Optimization

Onpage Optimization Onpage optimization (also: onpage optimization) is a part of search engine optimization (SEO). It describes the measures website owners apply to the actual website to make it as findable, usable and readable as possible for search engines and the...

Online Editor

Online Editor An online editor creates content and prepares it for publication on the Internet. This usually involves texts. However, multimedia content such as videos, images and graphics are also an important part of the work of online editors. Online editors can...

Online Marketing

Online Marketing Online marketing is a marketing discipline that, in contrast to classic advertising, is based solely on the medium of the Internet. In online marketing, search engine marketing, banner advertising, e-mail marketing, affiliate marketing and social...

Onepager

Onepager A onepager is a website that consists of a single HTML page. Navigation on the onepage website is usually done by scrolling or jump labels. Onepagers are most suitable as single-topic pages or landing pages for clearly defined campaigns. As far as the design...