SEO Optimization for Bing: Is It Worth the Effort?

The search engine Bing is the number 2 search engine after Google in the western world – the market share for desktop search queries is 13.5% in the USA and 9.5% in Germany. In the online marketing mix, Bing should therefore not be neglected, because Bing users...

Holistic SEO takes the user experience into account

Holistic SEO aims to optimize websites beyond the multitude of ranking factors and to holistically improve the online presence of companies. An essential part of this extensive consideration is dedicated to the topic of user experience. Because: Classic SEO (keywords,...

Ranking factors revisited in 2014 – What about in 2021?

1Google Core Update December 2020 Of course, we didn’t miss the latest Google Core update, which Google confirmed a few days ago. As always, many domains have won, others have lost. As already often described here in the blog, it is usually a data refresh of...