Case Study

A case study is a description of a typical case from practice (usually that of a company). On the basis of the examination of the representative example, generally applicable rules can be derived. Case studies are used in various fields and industries.

Detailed explanation Case Study

In addition to their use in personnel selection and for teaching purposes, case studies are considered an effective tool in content marketing.

As a rule, case studies are structured according to the following scheme:

  1. Problem
  2. Solution
  3. Result

Case studies in the selection of applicants

Some employers use case studies as part of their selection process, which they ask applicants to complete. This is common, for example, in an assessment center. Case studies are often used by large companies and management consultancies for the selection of applicants. Usually, a problem from the respective industry has to be solved. Applicants often have to work on case studies from the fields of business administration, finance and marketing.

By means of a case study, employers want to test the ability of candidates to analyze complex problems and find appropriate solutions. Applicants are faced with decisions similar to those that the CEO or a manager of the company would have to make in practice.

If you want to apply to a consulting company, for example, you should look into possible solutions of a case study in advance. There are certain patterns, so-called frameworks, which help in the processing of case studies. These include, for example, the SWOT analysis or the cost-benefit analysis.

Case studies in teaching and research

Case studies are also used for teaching purposes, for example in general business administration or law.

They are intended to confront students and pupils with real-life examples. Historically, the use of case studies as a teaching method goes back to a lecturer at Harvard University Law School.

Case studies in corporate content marketing

Many companies consider case studies as a means to attract new customers. According to the B2B Content Marketing Study by the ContentMarketing Institute, 77 percent of companies use case studies as part of their content marketing activities.

Companies use them to increase traffic to their website, for example, and promote these case studies via newsletters and social media channels such as Facebook. According to studies, case studies have a decisive influence on purchasing decisions.

Company case studies are typically about showcasing a company’s services and how they work in practice. They show how the company has successfully implemented certain projects. By showing potential customers how other (well-known) companies solve real-world problems with a product or service, companies hope for a positive spin-off effect on their own brand.

The use of case studies is particularly suitable for suppliers of products that require explanation, such as software. As a rule, case studies from companies contain customer quotes and graphics.

In addition to marketing, the sales department of a company can also use case studies. Sales staff can, for example, link to the website on which the case study is embedded, or use the results in offers and presentations.

Conclusion for Case Study:

In addition to being used in the selection of potential employees, Case Studies are frequently used in both teaching and corporate practice. Companies use case studies in the context of marketing and sales to illustrate their services to potential customers using practical examples. Case studies play a particularly important role as a content marketing tool for B2B companies.


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