Bad Neighbourhood

Bad Neighbourhood is a term from search engine optimization. The proximity of a website to bad neighborhoods is mainly conveyed by outbound and inbound links (backlinks). A bad neighborhood is considered a potentially negative factor for the ranking of a website. Removing harmful links is therefore a task of off-page SEO.

Detailed explanation of Bad Neighbourhood

Show me your neighborhood and I’ll tell you who you are. This wisdom also applies to websites. Because you can compare the Internet with a city, where there are better and worse neighborhoods. One’s own house may be intact and presentable, but a bad neighborhood always gives rise to the suspicion that something is wrong in one’s own home.

The same applies to the worldwide web. The relationships of a website are mainly caused by the linking. Neighborliness can be established from two sides: A link from one’s own website to another or an incoming link from another domain establishes a relationship that is used by search engines as a factor for placement in the results lists.

Characteristics of Bad Internet Neighbors

Websites whose proximity is considered a Bad Neighborhood are characterized by various features. For example, they are known to use spam measures more often, sell backlinks themselves or otherwise conspicuously violate the guidelines of Google and Co. more often. Thin content [https://seo-content.org/thin-content] is also a negative feature. In addition, there are websites that violate copyrights with duplicate content. Other characteristics:

  • A Pagerank of zero can – but does not have to – indicate a lack of seriousness. This is because many new websites automatically start with this Pagerank.
  • The link profile of the referring website is itself conspicuous.
  • The overall appearance of a website indicates inferior quality.

Backlinks as a ranking factor

Bad websites, with which one is connected by backlinks, can devalue the own position at Google. If the link building process reveals a suspicious number of websites that violate search engine guidelines, for example, with black-hat SEO techniques, this is considered a factor in the evaluation of one’s own Internet presence. This means for every webmaster that he not only has to be careful with his own linking, but should also regularly check which “bad neighbors” link to his own website. Proximity to such websites is harmful. Taking care of the environment is therefore an important element of search engine optimization.

Penalization by Google or other search engines takes place through various measures: namely, downgrading to lower positions in the SERPs (Search Engine Result Pages) or even complete removal from the index.

Important: An outbound link from your own site to a suspicious domain is much more dangerous than a backlink. After all, an own link is a recommendation made on one’s own responsibility. Especially dangerous is a link to pages that have already received a penalty from Google.

Do hosters harm the reputation?

Web hosting is also an SEO aspect – but only a very minor one. Those who keep their pages ready for retrieval on inexpensive but dubious servers can get into bad neighborhoods as a result. However, this only applies if massive violations accumulate at a hoster. Google itself points this out. Otherwise, it is always the link building, the content of a website and other proven SEO factors in the offpage and onpage area that decide.

Bad Neighborhood thus works not only via links, but in exceptional cases also via the location where the website is stored, i.e. via identical IP addresses or the use of a subnet. This can be avoided by relocating and using certificates for a secure HTTPS address.

What to do about Bad Neighbors?

To avoid Bad Neighborhood, it is first important to constantly analyze the link structure of your own website. For the backlinks, Google provides a simple option. The External Links page lists all URLs that lead to one’s own domain. If suspicious pages are found, a distinction must be made:

Outgoing links to harmful websites can be easily removed by oneself.
In the case of inbound links, first ask the responsible website operators to remove them. If this does not work, use Google Webmaster Tools to report unwanted backlinks. It is sufficient to send a list for this purpose.

If the damage has already been done and one’s own site has been downgraded due to a bad neighborhood, a so-called Reconsideration Request to Google will help. This request aims to have the page checked again manually. Often this leads to success and to the withdrawal of the downgrading.

The link pyramid shows a healthy link structure

Various studies have analyzed the link structure of successful websites and found startling similarities. Most of these sites have link building in the form of a pyramid, which gives search engines positive signals:

The foundation of the link pyramid consists of many, but simple and less high-quality links.
The top of the link pyramid consists of a few backlinks that are rated very highly by search engines (for example, with a good pagerank).
Because the number of backlinks decreases with increasing quality, the result is the image of a pyramid.

Of course, there is no ultimate link pyramid that ensures front positions in Google and Co. without further optimization measures. Nevertheless, there are always attempts to simulate a natural link building. With high-quality content, however, valuable backlinks usually result by themselves. This requires some patience – and concentration on onpage SEO with valuable content. By the way, search engines also consider the natural growth of a link structure for their classification of backlinks. So the all too sudden appearance of a perfect link pyramid can seem suspicious.

Conclusion

Websites that violate search engine guidelines can expect to be penalized by search engines. But also sites that work exclusively with white hat SEO are at risk – if too many suspicious sites link to them. Only a regular analysis of the backlinks protects against the dangers of Bad Neighborhood.

SEO-Content ✔️ Blog Content ✔️ SEO Content Writing ✔️ Article Writing ✔️ E-Books ✔️

Recipe for success for international SEO texts

Recipe for success for international SEO texts Why do I need international SEO texts? The internationalization of one's own business holds great potential. Especially for industries that are subject to high competitive pressure in the German market, foreign countries...

White Hat SEO

White Hat SEO White Hat SEO is the term used to describe all search engine optimization measures that are based on the rules of the search engines. The opposite of White Hat SEO is Black Hat SEO. In online and search engine marketing, it is important to avoid methods...

Thin Content

Thin Content Thin content is the term for "thin" digital content that offers the user little or no added value. Officially, Google rates websites as irrelevant and thus as thin content if they do not meet the requirements of the Webmaster Guidelines. The term Thin...

Search Engine Advertising (SEA)

Search Engine Advertising (SEA) Search engine advertising (SEA) is a subsection of search engine marketing and is therefore part of online marketing. Search engine advertising covers the area of paid advertisements that are primarily displayed on the results pages of...

Snackable Content

What is Snackable Content? Snackable content refers to texts, videos, images or other content that is particularly easy to consume. Due to its simple design, this type of content is usually used for entertainment purposes. Snackable is based on the English term snack,...

SERP

What does SERP mean? SERP is the abbreviation of Search Engine Result Page and refers to the pages where search results are listed in search engines like Google. Ranking in SERPs is essential to the success of websites. Website operators want their offers to be...

Semantic Search

Semantic Search Semantic search is a method by which the algorithms of search engines such as Google can draw conclusions about the user's intentions or objectives. To do this, they place the components of the query in context with one another and analyze the...

Seeding

Seeding Seeding is the planned distribution of content on the Internet. To do this, the content creator contacts thematically relevant influencers in a targeted manner in order to persuade them to distribute his content further. The influencers use their own networks...

Search Term

Search Term In online marketing, "search term" refers to the word or words that users enter in a search engine such as Google to find content related to that term. Search terms play a central role in online marketing because the keywords that are crucial for...

Robots.txt

Robots.txt The robots.txt is a text file that is important for indexing website content. With the file, webmasters can specify which of the subpages should be captured and indexed by a crawler such as the Googlebot and which should not. This makes robots.txt extremely...

Return on Investment

Return on Investment The return on investment (ROI) puts the profit in relation to the capital employed. The return on investment is one of the most important key figures in business administration, marketing and controlling. The ROI provides a statement about the...

Retargeting

What is Retargeting Retargeting, often referred to as remarketing, is an online marketing tool. In this process, Internet users who have visited a certain website or clicked on a certain product are addressed with targeted advertisements on their way through the web....

Responsive Content

Responsive Content The term "Responsive Content" describes website content that adapts to the individual characteristics of the website visitor. In this way, users of a website see different content depending, for example, on which device they are using, how often...

Referral-Marketing

Referral-Marketing Referral marketing is a form of recommendation marketing that is actively initiated by companies. Existing customers of a company recommend a product or service, e.g. to their family or friends. The company usually offers an incentive or reward for...

RankBrain

Rank Brain RankBrain is a part of Google's algorithm that is used in processing search queries and determining SERPs. However, RankBrain is not just any piece of the algorithm, but a subsystem that contains the first beginnings of artificial intelligence and can...

Product description

Product description Product descriptions are texts that explain the features and characteristics of products. As a rule, product descriptions are used in web stores and serve to inform potential customers and reinforce their intention to buy. The e-commerce industry...

Plagiarism

Plagiarism If someone else's intellectual property is taken over and passed off as their own work, this is known as plagiarism. This can be, for example, texts, images or melodies. Often, plagiarism is a violation of copyright law, which protects personal intellectual...

Pillar Content

Pillar Content Pillar content is a content marketing strategy that intelligently structures central content and secondary content. The basic content is the actual pillar content, around which topic clusters are grouped. The long-term effect of this approach is the...

Panda (Google Updates)

Google Panda Google's Panda Update describes a series of algorithm changes with which the search engine provider reorders its search results. The Panda Update first appeared in 2011 and, according to Google, is primarily intended to address the quality of content on...

Outbound Marketing

Outbound Marketing Outbound marketing is often referred to as the traditional form of advertising. Here, the advertising company contacts the target group directly and provides them with an advertising message. The difference to inbound marketing lies in the...

Onpage Optimization

Onpage Optimization Onpage optimization (also: onpage optimization) is a part of search engine optimization (SEO). It describes the measures website owners apply to the actual website to make it as findable, usable and readable as possible for search engines and the...

Online Editor

Online Editor An online editor creates content and prepares it for publication on the Internet. This usually involves texts. However, multimedia content such as videos, images and graphics are also an important part of the work of online editors. Online editors can...

Online Marketing

Online Marketing Online marketing is a marketing discipline that, in contrast to classic advertising, is based solely on the medium of the Internet. In online marketing, search engine marketing, banner advertising, e-mail marketing, affiliate marketing and social...

Onepager

Onepager A onepager is a website that consists of a single HTML page. Navigation on the onepage website is usually done by scrolling or jump labels. Onepagers are most suitable as single-topic pages or landing pages for clearly defined campaigns. As far as the design...