SEO Optimization for Bing: Is It Worth the Effort?

The search engine Bing is the number 2 search engine after Google in the western world – the market share for desktop search queries is 13.5% in the USA and 9.5% in Germany. In the online marketing mix, Bing should therefore not be neglected, because Bing users...

Holistic SEO takes the user experience into account

Holistic SEO aims to optimize websites beyond the multitude of ranking factors and to holistically improve the online presence of companies. An essential part of this extensive consideration is dedicated to the topic of user experience. Because: Classic SEO (keywords,...