What is SEO Content? A few years ago, Google began to place less emphasis on the technical aspects of a website and more on the content. For many years, it was normal for websites to be at the top of the search results that were only technically optimized but did not offer good added value for visitors. SEO content allows the content to be adapted to Google’s algorithm, but it also allows visitors to find real answers to their questions on the website. Google continues to increase the weighting of content in recent years, which means that good SEO content has now become one of the most important factors in the success of a site in the search engines.
What Does SEO Content Ultimately Do?
It significantly improves your ranking on Google when using qualitative SEO content.
SEO content refers not only to the actual text, but also to headlines, etc., even in menu bars. It is important that your SEO content is unique and precisely targeted to your audience. In search engine optimization, SEO texts are texts that are search engine compliant. It is paid attention to the fact that the texts are clearly structured and the content is clear and appropriate.
In such a SEO text, attention is also paid to the number of keywords to better position the website in the search results. The text must have a reasonable length and always be kept up to date. Links and an attractive visual design of the text are also part of the SEO content. In all your texts these keywords will appear again and again, so that Google gets signals what your website is about and subsequently assigns your website to the appropriate topic and presents it to the users.
For search engine optimization, SEO content is an important part of online marketing. The SEO Content should not only improve your positioning in the search results, but ultimately convince the users. With a good SEO content you can attract new potential customers, because you want to encourage customers with your texts to buy, or to use a service. With good SEO content you can achieve that the users are interested in your company and your products / services and thus increase the level of awareness. However, SEO content includes not only texts on your website, but also images, graphics and videos. Currently, for example, it is very popular to include YouTube videos on your own website, which fit the topic of the text in terms of content.
If you include important information on your website in a clearly structured way, you can positively influence your position in the search engine rankings.
Why Content Is Important For Your Homepage
Most people have heard the term “content,” but do they understand what that entails? Before we go further into details as, why content is vital for your homepage, let us examine what content is and what it is not.
What Is Good Content for Websites?
Definition: In the field of online marketing, content is the entire content of a website. This is usually the (HTML) text and images, graphics, videos, music files, or GIFs. Content is essential for ranking in search engines but will also influence how long visitors stay on your website and their interaction with the website.Outside online marketing, the term content refers to all editorial, classic media content offered by media formats such as TV, newspapers, magazines, or radio.
Content as a tool for search engine optimization — SEO
Search engines try to present the most relevant result for the user. More than 200 signals are assessed to evaluate the relevance of a page. Among other things also the structure, kind, and quantity of the content.
On the one hand, the entire page is checked to see how exciting the page’s content is relevant to the keyword entered. On the other hand, relevant offers allow visitors to stay longer and interact, such as sharing links, writing comments, or similar interactions. The length of stay, clicking on links in the text or the menu, and interacting, in turn, flow into the website’s ranking in the search results. The longer the user is on the page, the more actively he engages with the content, the more positive and more substantial the signal to the search engine.
Content — Areas And What Belongs To Them
This refers to all text content on a website. Even names in the menu structure are considered text content. If a search engine checks a website concerning the text content, this includes its overall scope. The texts themselves are checked concerning structure.
For example, sections should be well distributed, and headings should be used sensibly. The choice of words is also essential. There has been a keyword check for some time, which considers the presence of so-called terms (relevant words relating (to) the keyword) connected with the length of the text, set links, and other factors. This check is in place to prevent texts, which almost only contain keywords yet offer the user extraordinarily little information relevant to their search. Since the reform in 2019, Google places websites that do not provide relevant content right at the end of the websites’ ranking it returns for a particular search.
The situation is different for content such as photos, infographics, or videos. As search engines have image searches, the content still cannot be read. The displayed pixels are not evaluable for the search engines. Nevertheless, images are essential for the ranking and the content of the page. On the one hand, they loosen up the text, illustrate statements, and ensure that the user interacts with the content more intensively. Furthermore, images or illustrations are also readily shared in social networks, as they can convey statements without words. This interaction, in turn, has a positive effect on the ranking of the website.
In particular, content such as videos and infographics ensures high interaction rates and longer stay duration. It is therefore advisable to include these where possible. Attention should be paid to alt tags’ assignment, meaningful image titles, and descriptions for all integrated graphic content because Google can evaluate these. Besides, it is crucial to place images, videos, and graphics on the website in a size-optimized manner. Otherwise, the search engine heavily may penalize the site for its slow loading time. Ultimately, the search engine wants to deliver the most relevant content possible for the searcher quickly.
“Content is king; context is queen.”
This saying refers to the resulting orientation when designing and structuring content for websites. The most diverse, meaningful content possible must also be in a relevant context with the theme of the page and the orientation of the content. There must be a balance of images, text, keywords, ease of usability, and exposure on the visitor page. These things count into the content offering and, therefore, the ranking of the website.
Social media content
Social media content refers to all content that can be shared via social channels. The spectrum here ranges from texts to small videos. Depending on the channel, social media content is aligned differently accordingly. The orientation of social media content is mainly towards shareability and interaction. This type of content is used to communicate, interact, and connect with users or potential customers.
Unique content and duplicated content
When creating content for websites, it is essential to pay attention to the uniqueness of the content. So-called “unique content,” i.e., unique, good content with added value, is evaluated very positively by search engines, among other things, by the Gibberish score. Website visitors also react positively to good content. This reaction is understandable because texts or images that have not been seen before arousing interest and entice visitors to stay longer on the site. They interact with it or, in the best case, even make an online purchase.
This behavior is in complete contrast to “duplicate content” — i.e., duplicated content, similar, or even wholly copied. Since this brings no or too little new content for the searcher, pages with “duplicate content” are penalized in the ranking, i.e., they are placed further down in the search results.
Content marketing refers to the distribution of content to convey an advertising message. Content marketing includes creating content for the website and distributing social media content in the appropriate channels.
Definition of SEO
“Search engine optimization (SEO) refers to measures that serve to ensure that content such as web pages, videos, and images appear in higher positions in the organic search engine rankings in the unpaid search results (natural listings). By deliberately influencing the search engine rankings of, for example, videos on the YouTube platform or web pages on Google, they can be listed better and generate new reach.”
Source: Wikipedia “Search engine optimization.”
In the following, we will give you several reasons why search engine optimization is so important.
Search engines and, foremost, Google are the gateway to the Internet. Many users have Google set as the homepage of their browser. Almost all online sessions start with a search using Google, Bing, or any other search engine the user likes. This is an important fact for all website owners. No matter how great their content is, it is little to no use if a website cannot be found through any of the most favorite search engines. For commercial providers, this means that their business success depends crucially on placement in the organic search results – the further to the top, the better – but definitely on the first page. – I am researching daily. If I cannot find what I am looking for on the first or second page, I either try another search keyword, change the search engine – or ask someone who can help me. Rarely do I venture on a third page.
Read on! The following reasons will tell you why SEO can be worth its weight in gold for your company!
The number of new users coming to your website is mainly due to the organic new users. This means that Google, Bing, and other search engines are the most crucial channel for attracting new users for many companies and websites.
The advantage: These positions and new customers do not cost you any advertising money, unlike paid placements via various advertising options. With solid positioning in the various search engine results (SERPs), you can pick up your potential users and customers, especially in the first phase of the customer journey. From here, you can lead them to your site. Of course, you need the right content for this so that your page presents the most relevant content for the users. The users who come to your website via the search engines’ organic search often have a very motivated interest in implementing their goal on your website. After all, the users have entered a specific, targeted search term and then opted for YOUR website. It does not matter whether the users come to your website via informational or transactional search queries; in both cases, they have a justified interest and goal. Ideally, you should satisfy their search with your content.
Is there a difference between SEO, SEA, and SEM?
What is SEM?
SEO, SEA, and SEM are three acronyms that are used in digital marketing. SEM stands for Search Engine Marketing and comprises all marketing activities. Its purpose is to make an organization or company more visible on the search engine results pages (SERPs).
SEM is divided into SEA (Search Engine Advertising) and SEO (Search Engine Optimization).
Sometimes the term “SEM” is used as a synonym for “SEA,” neglecting SEO.
From our point of view, there is no reason to exclude SEO from the SEM. Indeed, SEA and SEO work differently, but their purpose is basically the same: to make an organization or company more visible in the SERPs (Search Engine Result Pages) and attract Internet users to an organization or company.
Paid ads in SERPs are placed via an advertising platform. In the case of Google, the ads are created using the Google Ads platform.
The process of creating a paid ad is straightforward. First, the advertiser selects a keyword. This keyword triggers the ad if it matches or is closely related to the user’s search query. The advertiser then creates ad text and selects a landing page. Ultimately, the advertiser chooses a budget for their ads and a bid representing the maximum amount of money they are willing to pay for a click. The advertiser only pays when a user clicks an ad, not when it is only shown to a user.
The process of serving paid ads to a user is just as simple. Every time a user enters a search query, an auction takes place, deciding which paid ad comes first, which second, and so on. The position of paid ads is determined by several factors, including their bid and the ad text and landing page’s quality.
On the other hand, SEO stands for Search Engine Optimization and includes all marketing activities that aim to improve the position of a website or web page in the organic search results. Organic search results are displayed in SERPS, for example, in Google search results, and are not marked as “ad.”
Whether a website ranks high or low in organic search results also depends on several factors traditionally referred to as “ranking factors.” Although search engines do not publicly disclose the factors used by their algorithms to rank web pages, some are now known.
Quality and Usefulness of the Content
The more valuable the content is for internet users, the higher the chances of appearing on the first organic search positions.
A fast website is more likely to appear in the first organic search positions than a slow website.
Website Architecture and Ease of Use
Websites with a simple architecture that are easy to navigate and are likely to perform better than websites that are not architecturally and user-friendly.
Websites that contain keywords that internet users search for have a higher chance of getting to the top than websites that completely ignore the terms users enter in search engines.
A website linked to other reputable websites is more likely to get a better organic position than a website that does not have links to itself. Unlike PAID ADS, website owners do not pay search engines when a user clicks on an organic search result. Hence, it is common to associate SEO or online search results with free online traffic.
The Big Problem With Writing Articles And SEO Content
The easierst way, to fill your webite with high quality content? Write it by yourself. Your don´t have time and writing skills to create 3000-5000 words of seo content? You can buy Keyword-Content. The major problem is, you have to pay 5-10 Cents per word for good website content. So you might have to pay 300-500 Euro/Dollar for 1 Website Text.
But What about next month? Are you willing to pay again 300-500 Euro/Dollar to get new fresh Content ?
The Ultimative SEO CONTENT Solution
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SEO – CONTENT – COLLECTION – BOX
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